Strategy, operations, and design, applied.
Wrye Lab is a consulting and incubation studio focused on business strategy, product development, and design. We work hands-on with founders and teams on the details that make the difference between a good idea and a real business. We build our own stuff, too.
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SCROLL DOWN
01 – INDEX
Three practices, aligned. Strategy guides design. Design informs strategy. The Lab tests both against the real world.
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01 of 03
02 – WHAT WE DO
01/03 / OF 03
Strategy Consulting
Clear direction for hard decisions.
We work directly with founders and leadership teams on business strategy, product direction, and critical decisions—especially in early-stage, high-growth, or high-uncertainty environments. That can mean executive advising, fractional leadership, or hands-on help turning ambiguity into action.
· Business & growth strategy
· Product and market positioning
· Executive advising & fractional roles
· Decision support for uncertain environments
03 – STRATEGY
02/03 / OF 03
Design & Product Consulting
From “what if?” to “ship it.”
We bring product strategy, design, and execution together so ideas don’t stall. The focus is simple: build products people actually understand, use, and care about.
· Product strategy & product management
· Design research & user insight
· Interaction and product design
· End-to-end product development support
04 – DESIGN & PRODUCT
03/03 / OF 03
The Lab
Where ideas get real.
Wrye Lab develops, prototypes, and pressure tests new product ideas—from novel interfaces and workflows to systems that could become standalone businesses. Some stay experiments. Some become products. A few might become companies.
· Internal product development
· Rapid prototyping & iteration
· Exploration of new product concepts
· Incubation of potential spinouts
05 – DESIGN & PRODUCT
01/03 / OF 03
Strategy Consulting
Clear direction for hard decisions.
We work directly with founders and leadership teams on business strategy, product direction, and critical decisions—especially in early-stage, high-growth, or high-uncertainty environments. That can mean executive advising, fractional leadership, or hands-on help turning ambiguity into action.
· Business & growth strategy
· Product and market positioning
· Executive advising & fractional roles
· Decision support for uncertain environments
02/03 / OF 03
Design & Product Consulting
From “what if?” to “ship it.”
We bring product strategy, design, and execution together so ideas don’t stall. The focus is simple: build products people actually understand, use, and care about.
· Product strategy & product management
· Design research & user insight
· Interaction and product design
· End-to-end product development support
03/03 / OF 03
The Lab
Where ideas go real.
Wrye Lab is also a place to develop, prototype, and pressure-test new product ideas—from novel interfaces and workflows to systems that could become standalone businesses. Some stay experiments. Some become products. A few might become companies.
· Internal product development
· Rapid prototyping & iteration
· Exploration of new product concepts
· Incubation of potential spinouts
We’ve worked with startups, non-profits, academic researchers, and established companies — often at moments where the stakes are high, the path is unclear, and execution matters most.
06 – PORTFOLIO
Will Rutter
strategist, designer, operator.
Working at the intersection of business, technology, and product. A decade of experience compressed into a practice that treats strategy, design, and execution as one continuous craft.
Through Wrye Lab, Will partners with founders and organizations to navigate complex decisions that compound—building products and services that customers love, teams are proud of, and markets can’t ignore.
01 /
SB, Physics
- Massachusetts Institute of Technology
02 /
MA, Interaction Design
- Carnegie Mellon University
03 /
MDes, MBA
- Institute of Design, Illinois Tech
Working on
something worth building?
We’ll reply within three working days. Bring rough drafts, real constraints, and the part you can’t solve alone.